Founded by Nathalie Butterfield and Terra Kushner.

"Fluf started with a dream of creating beautiful pillows, made from the best materials (hence, 'Fluf'). Our quest to find the 'best materials' - meaning safe, beautiful and sustainable - ultimately led us down a path of creating our own, and an entirely different journey began. We now weave, print and dye all of our own fabrics, and make organic cotton bags - simple, useful bags that are better for you, and the planet. They are sustainably made in every way, always machine washable, and designed to make your life easier. Fluf bags are independently tested to be healthy and safe, and are manufactured in an environmentally and socially responsible supply chain. We're committed to fanatical customer service, and to making beautiful, purposeful, high-quality products."